Mission impossible: avocadoless guacamole

The Accidental Hedonist has an article today — What’s Missing from this Picture? — about the seedy underbelly that is an avocadoless guacamole dip, made by Mission, and containing the rather peculiar additional note on its label ‘with garden vegetables.’ By which they mean, ‘somebody thought about garden vegetables for a nanosecond while typesetting this label. Check it out: they’re NEW!’

I used to despise guacamole, much less avocado. Then my wife made some from scratch this past year, and I tried it.

Obession-inducingly awesome tasting.

This highlights another wrinkle in all this boundary-pushing I’m doing. It’s not enough for me to try various fruits and vegetables, if the extent of my interaction with them is a picture on a label. To me, if I truly believe in this process and truly believe in doing it right, then I have to go to the source.

I have to eat guacamole with avocado, not ‘Water, Canola Oil, Modified Food Starch, Tomato Paste, Maltodextrin, Contains 2% or less of: Avocado Powder, Dehydrated Onion, Partially Hydrogenated Soybean Oil, Garlic Powder, Bell Pepper, Spices, Whey Protein Concentrate, Salt, Natural and Artificial Flavors, Worchestershire Sauce Powder (Corn Syrup Solids, Salt, Caramel Color, Garlic, Sugar, Spices, Soy Sauce Solids [Naturally Fermented Wheat and Soybeans, Salt, Maltodextrin, Caramel Color], Tamarind, Natural Flavors), Citric Acid, Chili Pepper, Lemon Juice Concentrate, Lime Juice Solids, Sugar, Glucono- Delta-Lactone, Xanthan Gum, Sodium Acid Pyrophosphate, DATEM, Lactic Acid, Monosodium Glutamate, Yellow #5 & Blue #1.’

Onward and upward.

Post new comment

The content of this field is kept private and will not be shown publicly.
  • You can use Markdown syntax to format and style the text.
  • Lines and paragraphs break automatically.
  • Allowed HTML tags: <a> <cite> <code> <strong> <em> <blockquote> <b> <i> <p> <br> <ul> <ol> <li>

More information about formatting options