AP: Beer tap handles go artsy for marketing
Submitted by Robert Daeley on Sun, 2006-10-29 17:22.
“adrienne and the beer taps.” by Lil’ El
Cool AP article on how smaller breweries compete for marketshare (brewshare?) by elaborate or eye-catching tap handles. Includes a section on handle history.
“Beer tap handles go artsy for marketing”
When Roy Wadding sits down at a bar, he makes sure to scan the draft selection before ordering a beer.
His eyes zip from one tap handle to the next, searching for something different, something he has never tried before.
“I see something new and I gravitate to it,” the 51-year-old Tampa., Fla., man said recently at a Winking Lizard Tavern in Columbus.
Such is the power of an eye-catching tap handle….