The Starbucksization of McDonald's?

Obviously, I’ve managed to get to the Bizarro Universe.

There is no small amount of humor in the idea of McDonald’s revising itself in what amounts to the image of the company that did for coffee what McD’s did for hamburgers.

A New Coffeehouse Look for McDonald’s?: A three-week-old McDonald’s in Saratoga Springs is a prototype for a new upscale, Starbucks-like redesign for the chain that could be making its way around the globe, featuring ‘trendy, upholstered booths, a stone fireplace, and comfy lounge chairs. Gone are the iconic Golden Arches. Instead, there’s a short, modern sign on a tuft of grass outside. Instead of a cardboard cutout of the ‘Hamburglar’ next to the counter, there’s a bowl full of Granny Smith apples and a glass display of salads. There are warm tones of sage green and brown, not the traditional bright yellow and red.’

(Via Serious Eats: Features, Videos and Required Eating.)